In the ever-evolving landscape of gaming media, a new venture emerges with a bold vision: Respec, a website that aims to capture the essence of classic, old-school gaming journalism. Founded by two seasoned media veterans, Tom Orry and Alex Donaldson, Respec is set to challenge the status quo and carve out its unique space in the industry. But what makes this venture truly intriguing is the belief that a lean, passionate team can create something special in an era dominated by behemoths and influencers.
A Return to the Roots
In an industry where consolidation and corporate ownership have become the norm, Respec takes a refreshing approach. Orry and Donaldson, with their combined 40 years of experience, argue that there's a place for a classic, multi-format video games website, but with a modern twist. They aim to capture the spirit of the early 2000s, when print magazines and websites thrived, but with a focus on what they truly care about: gaming.
"A lot of websites have been chronically mismanaged on the financial side," Orry notes. "We think this kind of website, run on a tight budget and with the support of readers, can still flourish in 2026." This sentiment reflects a deeper understanding of the industry's challenges and a desire to create something sustainable and enjoyable.
The Respec Formula
At the heart of Respec is a commitment to old-school text-based games coverage. Orry envisions a clear voice and a convivial atmosphere, where the website feels like a club. "The best video game magazines felt like clubs, and we want to recreate that sense of community," he says. This approach, he believes, will set Respec apart and create a loyal readership.
The website will be primarily funded by advertising, with paid subscriptions via Patreon offering exclusive content. Donaldson acknowledges the challenges of building a business on direct user subscriptions, but he's confident that with the right approach, it can be achieved. "We want to reward our most dedicated readers with exclusive content and build a sustainable business model," he explains.
A British Perspective
One of the most intriguing aspects of Respec is its commitment to a distinctly British voice. In an era of US-dominated media, Orry wants to create something unapologetically British. "We want to make something that is totally unapologetically British, in keeping with the tradition of the magazines we loved growing up," he says. This local flavor, he believes, will travel well and create a unique identity.
Building Credibility
Respec's success will depend on building credibility and finding its audience. Donaldson emphasizes the importance of respect, reputation, and trust, which can be reflected in various metrics, from social media engagement to industry colleagues' perceptions. "We want to establish Respec as a trusted brand," he says, "and that takes time and effort."
A New Kind of Success
Orry and Donaldson's goal is not to build a massive website but to create something new and manageable. "We love games media and want to give people something they can enjoy and support," Orry says. This approach, they believe, will lead to a sustainable and enjoyable venture, free from the pressures of constant growth.
In conclusion, Respec is a bold venture that challenges the status quo and offers a fresh perspective on gaming media. With a lean team, a clear voice, and a passion for gaming, it has the potential to succeed in an era dominated by behemoths and influencers. As Orry and Donaldson embark on this journey, they invite readers to join them in creating something special and enjoyable in the world of gaming media.
